Set on the southwest of Tenerife, the resort of Playa de las Americas is particularly popular with packaged holidaymakers looking for the winning combination of sun, sea and sand. The beaches, Playa del Bobo and Playas de Troya, are covered in dark volcanic sands and lined by a picturesque promenade. A wealth of water sports is offered on the beach, including jet skiing, windsurfing, scuba diving and sailing. Playa offers excellent shopping, with duty-free outlets, small shops selling local handicrafts and souvenirs, and Torviscas Market, which is held twice a week and offers a wealth of bargains.
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